This case study explores how Aritzia, a leading North American fashion brand, can enhance its Corporate Social Responsibility by implementing a circular economy model. While Aritzia has made strides with organic and recycled materials, visibility and consumer engagement around these efforts remain limited.

Our proposed strategy, Aritzia Anew, introduces a clothing take-back program and a new sub-line made from up-cycled garments. The initiative is supported by a digital campaign (#AritziaRenew), influencer content, and targeted email marketing. This approach not only reinforces Aritzia’s commitment to sustainability but also increases brand loyalty and relevance, particularly among Gen Z and Millennial shoppers.