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Perla Palma | Pure Play
Project type
Fashion Merchandising & Buying
Date
Winter 2024
Location
Atlanta, GA
Introducing the recent project, Perla Palma is an innovative pure-play retailer that offers a stunning array of Latin resort wear. At the core of Perla Palma's mission is a steadfast focus on sustainability and exceptional craftsmanship, ensuring every piece reflects the highest standards of quality and environmental consciousness. This e-tailer excels through strategic merchandising that thoughtfully curates collections, intelligent buying that prioritizes eco-friendly materials, and marketing concepts that resonate deeply with the values of its audience. By seamlessly blending these elements, Perla Palma embodies the vibrant ethos of embracing Latin culture while passionately advocating for environmentally friendly practices and a sustainable future in fashion.





































































































