FASM | Marketing & Merchandising

As a Fashion Marketing and Management student, my portfolio presents a cohesive body of work that merges creativity with commercial strategy. Focused on real-world relevance, each project reflects my ability to craft solutions that help fashion brands remain competitive, culturally resonant, and ethically grounded.

Covering key areas such as buying, marketing strategy, merchandising, brand revitalization, intellectual property, and corporate social responsibility, my portfolio showcases case studies and campaign concepts rooted in trend forecasting, consumer insights, and data-driven planning. From elevating legacy retailers to shaping sustainable brand narratives, each project reflects a clear understanding of how to build brand equity while responding to shifting market expectations.

This portfolio reflects my strategic mindset and passion for fashion as both an art form and a business, highlighting my ability to think critically, act creatively, and contribute meaningfully to the future of the industry.